A content creator and influencer known for her distinctive, colourful personal style, Morag has built a community around joyful dressing, creative outfit combinations and the confidence that colour can bring to everyday life.

The result is a selection that reflects both her personal style and the colourful spirit of ERIBÉ, bringing together knitwear designed to brighten wardrobes and be worn and loved for years to come.
the Alpine Short Cardigan in Cherry
the Stoneybrek Sweater in Highland
the Stobo Graffiti Sweater in Coorie
the Alpine Short Sweater in Blue Morning
the Westray Vest in MacDuff
the Kinross Cardigan in Sea-Holly

How did you discover ERIBÉ?
“I've worn and loved ERIBÉ for many years, so being asked to curate my own edit genuinely felt like one of the highlights of my Instagram career. I first discovered the brand in a local shop and was immediately drawn to the knitwear. The colours, the craftsmanship and the individuality of the designs really spoke to me, and I've been a fan ever since.”
What do you love most about ERIBÉ knitwear?
"For me, it's the colours and the traditional shapes. I love clothes that feel timeless but still have a sense of fun about them. ERIBÉ pieces have that lovely balance of heritage and individuality, which really appeals to me."
Could you tell us about the pieces you've chosen for your edit and what made these styles stand out to you?
"I wanted to choose a real mix of pieces that reflect how I like to dress. My style has always been quite eclectic, so I was naturally drawn to designs with beautiful colour combinations, interesting patterns and plenty of character. They're the kind of pieces that instantly catch my eye and make getting dressed a bit more joyful."
How would you describe your personal style?
"Eclectic, vibrant and ageless. If I love something, I'll wear it. I think style should be about confidence, individuality and having fun with what you put on each day."
Has your style changed over the years?
“My love of colour and my slightly quirky side have always been there, but my style has definitely evolved. These days, now that I'm retired (well professionally), I’m all about jeans and jumpers, but that doesn't mean I've toned things down. If anything, I probably embrace colour even more now than I ever did. “
Do you have a favourite colour to wear?
“I love all colours, but orange, yellow and red are probably the shades I return to most. They're warm, uplifting and impossible to ignore. Life looks better in colour!“