Promotional Campaigns
CORPORATE GIFTS & PROMOTIONAL CAMPAIGNS
Not another engraved pen!
ERIBÉ offer truly unique corporate gifts and promotional campaigns…Reward your employees or treat your valued clients with unique promotional items. They will be charmed by ERIBÉ'S lively knitted accessories that are Made in Scotland from the finest quality yarns; including cashmere and lambswool.
Make your ideas a reality. ERIBÉ are the perfect partner for your campaigns...
Knitting is so on-trend right now! Spark the public's imagination with innovative promotional campaigns & unique experiences. ERIBÉ can deliver everything from knitting quirky objects to hosting fun hand-knitting workshops.
Many global companies have had great success with knitting-centred campaigns; for example, Innocent Smoothies Big Knit and recent Budweiser Knit Bot, which ERIBÉ were delighted to be a part of. Our design team are just buzzing with creativity! We have the know-how and the project management skills to ensure your project is memorable, on time and within budget.
Already full of ideas for this year? Then get in touch with our sales team at sales@eribe.com or +44 (0)1896 755540.
CASE STUDIES
BUDWEISER: KNITBOT
Budweiser, together with Mischief PR and Hothouse, came up with the concept of a Tweet Powered Knitting Machine for Christmas 2013. The machine knitted Budweiser branded Christmas jumpers as a social media campaign for designated drivers.
As knitwear experts, ERIBÉ consulted with Budweiser and their agencies; creating a knitting pattern based on their design, advising on knitting with a domestic machine, finishing the garments, liaising with production teams and providing knitwear related support.
PRINGLE: WOOL WEEK SHOP WINDOW DISPLAY
Pringle, a long-established fashion brand, wanted to celebrate Wool Week 2013 with an eye-catching window display. They turned to ERIBÉ to create a larger than life knitting creation.
Firstly, ERIBÉ had to make gigantic 25mm needles by sawing and sanding dowel rods. Then, our hand-knitters created this large oversized panel (3 metres) out of fine Italian yarn. This exceptional heavy piece required an ingenious method of wedging one needle for stability in a vice and learning to knit backwards.
THE MILL: HAND-KNITTED SCARVES
In 2009, ERIBÉ worked with The Mill to design a minimalist scarf as a corporate gift for their business partners. 150 hand-knitted pieces in 3 wonderful earthy colours where created in time for Christmas. Photographed here with The Mill’s packaging.
VISIT SCOTLAND & TEXTILE SCOTLAND: TOURISM PROMOTION
Visit Scotland, the Scottish tourist board, and also Textiles Scotland created two incredibly popular campaigns in 2008. Their concept was to promote wool as a natural fibre and Scotland as the home of quality textiles.
ERIBÉ designed and knitted outfits for the sheep and also provided accessories for them to wear.
MULBERRY
In October 2012, Mulberry launched an interactive website called Brilliant Britain to showcase the best of what Britain has to offer in terms of design, food & drink, science, music etc. ERIBÉ was delighted to be included in their craft section.
For the website, Mulberry created a short documentary called Spinning a Yarn which focuses on two of ERIBÉ’s hand-knitters talking about their love of knitting and shows them knitting pieces from Mulberry’s Autumn Winter 2012 catwalk Collection. Margaret and Valerie, knitting veterans with 70 years’ experience under her needles, speak about how they got into knitting, and what it means to them. In addition, ERIBÉ staff and their hand-knitters attended two launch events of Brilliant Britain in Harrods, London and House of Fraser, Glasgow. They participated in live knitting to show the event attendees the craftsmanship involved in creating these pieces and the joy of knitting.